JSO Ecommerce Store
Position #1 for Most Competitive Keywords
Let’s take a sneak peek at ABE website’s paid performance on Google and how SEO440 delivered and made it possible through their best AdWords strategy.
Keyword Research
An extensive keyword research was conducted based on the products and competitors to find out exact key phrases to target in the paid campaign.
Ad Copy Writing
Created effective ad copies and variations uniquely designed to target the audience looking for beauty equipment and products online.
Search Ads
Introduced a search ad campaign with several ad groups for each product category and applied all best practices to generate qualified traffic.
Shopping Ads
In addition to the search ads, another Merchant Center account was created and a shopping ad campaign was launched having 3500+ products in the inventory.
Increased Click Through Rate and Conversion Rate
Our strategic paid strategy for American Beauty Equipment website started showing improvements from the day it was launched and within 6 months, the outcome just exceeded our expectations. Both traffic from paid sources increased by 119.01% and sales increased by 928.00%.
Traffic increased by 119% While Keeping the Spending Unchanged
The AdWords team faced a challenge as American Beauty Equipment was a newly developed brand ecommerce website (previously selling on another domain name). SEO440 recommended and started off with two campaigns with a total spending of just $$$$ per month as everyone was curious to see the effectiveness. However, with our expertise and attention to detail, we enabled American Beauty Equipment brand to stand out in the paid search horizon and outrank many key players in the same industry who were dominating the pay per click positioning area before.
After six consecutive months of AdWords campaign, we have achieved a CTR of 9.2% and the following.
